Add Photographs to Articles and Posts
You will receive 90% + more page visits, on average, if you add an attractive picture to your articles and posts. The human brain understands visual information 60,000 times faster than text, and this instantaneous communication greatly enhances your marketing chances. Your message will slice through the clutter even before the dreaded customer resistance to marketing messages can kick in.
An interactive visual marketing tool like the izmo Toolkit on auto dealer websites can get you up to 180% more engagement. Even a simple photo album can help too. Remember that eye contact is important, and so are smiles, if you happen to use photographs of people.
Look for Striking Pictures
When selecting your picture, the question to ask is, will this picture stop my prospects on their tracks? Will it lead them to my value proposition below the picture? If it is a car, is it the best one I can find? Is it going well with my offer?
Will it inspire them to try, buy, or share?
Make your car images shareworthy
Social sharing is a powerful, and free way to market your cars and services. Photoson Facebook posts get 53% more Likes, 104% more comments and 84% more click-throughs. Tweets with photos are retweeted 35% more.
Always make your car images shareworthy. Naming and tagging your images meaningfully will help them to show up in related searches. Give your readers a reason to share, too. For instance, an embedded free coupon by the side of your picture.
Plan for User Generated Content
New customers with their cars. Delighted service customers with cars. Customers at the lounge. Your dealership is brimming with exciting photo ops. Plan to make full use of them. Reward customer selfies, then share them.
Measure your Visual Marketing
Some pictures will work better than others. Find out which ones go well with your audience, and which ones get less than rewarding clicks. Weed out the duds and go after the ones that deliver great marketing results. Introduce those pictures to new advertising avenues, before the opportunity passes.
Need professional help to drive your online marketing? Contact your izmo Rainmaker Team Now !