Five reasons why car dealers need responsive websites

The new Google "mobile friendly’ website ranking algorithm  favors cell phone friendly responsive car dealer websites that dynamically re-arrange page layouts for ease of use on any screen, over older "adoptive” websites which display a single rigid page layout regardless of the screen size.

With mobile search outstripping traditional online search in many key markets, your prospective customers will love it too.

According to Google, prospective car buyers now spend up to 15 hours online researching, comparing, and learning. They are likely to return to their shortlisted websites from a multitude of devices, including a laptop at work, cell phone while travelling, a tablet at home, and more. Responsive car dealer websites ensure a better user experience on any web device. If yours is responsive, you have an edge over the competition.

With a single website for all devices and screen sizes, ranging from big desktop screens to laptops, cellphones, and tablets, there is no risk of duplicate content or even worse, conflicting content. Upload once, and your audience will see the same content on all of their web devices. What’s more, they can effortlessly return to where they left off, visit after visit.

Instead of spreading your SEO and search marketing efforts thin across main and mobile websites, you can now focus your full attention on promoting a single responsive auto dealer website. Obviously, your website will perform better, with less overall effort. With just one website to track, it also makes your web analytics easier.

With no redirects to slow it down, responsive dealer websites will perform faster too, compared to traditional adoptive websites.