Facebook Marketing: Five Tips for Auto Dealers

02 June 2015

If you are in the auto dealership business, over 72% of your prospective customers expect you to have a social presence, according to a study on purchase behavior and social media by "Interactions". More than 45% would prefer to buy from a dealer that indeed connects with them socially.

All things considered, this may be the right time for you to launch your social presence, and one of the best places to start is Facebook. Here are 5 Tips to get you started.

1. Always use a Facebook Page

Avoid marketing directly from your personal Facebook account. Create a Facebook business page, instead.

When you create a page, your dealership will get its own searchable Facebook URL, making it easy to connect and share with prospects. You will also get Facebook Insights and page management features to gauge the effectiveness of your posts and campaigns.

To start, click here. https://goo.gl/w34E2u

2. Think Visually

Believe it or not, the human brain is wired in favor of visual information. Our brains can process visual content a mind-bogging 60,000 times faster than text messages. Pictures can instantly convey not only information, but emotion too.

Always use an interesting picture to go with your message. Try humor. Try infographics. Use free tools like piktochart.com to create them.

Occasionally, post a fun video. There are thousands of free YouTube videos which you can share.

You can also shoot some videosat the dealership or community events, and share them too. Most smartphone cameras can now shoot high quality videos.

3. Do not cross the 80-20 line

Facebook is a social platform. Never post more than two marketing messages per ten Facebook posts. When you do send out marketing messages, do not forget to add a call-to-action.

Make all your posts interesting, engaging, and conversation oriented.

When your friends respond, do not keep them waiting.

4. Post Regularly

Once you start on Facebook, your friends will expect regular content. Plan ahead and prepare a calendar. Once you get the knack of it, the same content can be shared on other social platforms like Twitter. More on that later.

5. Consider Facebook Advertising

A professionally managed Facebook advertising campaign will get you excellent results and the returns on investment (ROI) is amazing.

For more information, contact your izmocars search marketing team today.